Huffy(R) branded sporting goods and recreational products aiding in scooter mobility
HUFFY CORPORATION announced the signing of Test-Rite International Co. Ltd. ("Test- Rite") as Licensee covering over 100 countries in Europe, Asia and South America. Test-Rite, based in Taipei, Taiwan is a global organization specializing in trading and retailing with vertical integration of construction, e-marketplace, industrial design and customer relationship management. Globally, Test-Rite has 33 offices staffed with locally hired managers.
Under the terms of the agreement, Test-Rite will design, produce and market Huffy(R) branded products including bicycle accessories, sporting goods and recreational products (such as yard games, pool accessories, indoor games, etc.) and wheeled goods (such as in-line skates, skateboards, scooters, battery operated and plastic molded "ride-on" toys).
Glenn Burton, Director, Global Licensing of Huffy Corporation, said, "Huffy Corporation is very excited about our new partnership with such a world class organization. Test-Rite has a proven track record in sourcing, manufacturing, distributing and retailing top quality consumer goods. With Test-Rite's unrivaled distribution, they will be able to introduce the Huffy(R) brand to new consumers in new territories around the world. This new agreement clearly reflects Huffy Corporation's commitment to growth in the global sporting goods arena".
Test-Rite International Company Ltd. Chairman, Tony Ho and Judy Lee, President stated, "We would like to express our great honor in establishing a concrete and prosperous business relationship with Huffy Corporation for Huffy(R) branded sporting goods and recreational products. Test-Rite International Company, Ltd. has grown from a trading company into a truly global marketing and service oriented corporation that delivers all aspects of excellent service to our customers worldwide. The new licensing agreement is the first step, in a new partnership with Huffy Corporation, to achieve outstanding business now and in the future."
Don R. Graber, Chairman, President and CEO, added, "Huffy is very pleased that we have entered into the licensing agreement with Test-Rite. With the expansion of the company's brand and product portfolio, licensing has evolved as a key focus for revenue growth. This represents a significant step in the expansion of our licensing efforts in the international arena."
Huffy Corporation is a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports(R), HydraRib(R), and SureShot(R) brands; bicycles and wheeled products under the Huffy(R), Royce Union(R), and Micro(R) brands; golf equipment under the Tommy Armour(R), Ram(R), Teardrop(R) and Zebra(R) brands; snowboards and accessories under the LTD(R), Lamar(R) and Sims(R) brands; Hespeler(R) hockey equipment; Volant(R) ski equipment; and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels(R), Rage(R), and Dukes(R) brands, and markets a variety of products as a licensee under Disney(R), Oxygen(R), Airwalk(R), NBA(R) and NCAA(R) trademarks; and is a leading provider of assembly and merchandising services to retailers.
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Mark Harris contributes and publishes news editorial to http://www.the-scooters-report.com.
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