GEN-X Sports unveils the new SnowJack(TM) snow scooter, the hottest new snow sliding product for 2003 season
GEN-X Sports announced that it has signed an exclusive multi- year agreement with Eric McClure and SIC, LLC to design, manufacture and market SnowJack(TM) on a worldwide basis. Eric McClure, inventor of the SnowJack(TM), has also been appointed to oversee the creation of the Rage(R) Snow Sports Sliding Category and to produce a complete line of products to reach that consumer.
The SnowJack(TM) is a cross between a scooter, skateboard and snowskate and features a high density plastic deck with an independent, heavy-duty steel handlebar steering system that folds down for easy transport and storage. "Versatile and bullet proof, the SnowJack(TM) can be used at the local tobogganing hill and withstands the grinding, sliding and aerial stunts that the rider throws at it," said Eric.
"The SnowJack(TM) snow scooter is the perfect product to launch us into the Snow Sliding Category and having Eric as a part of the team means we will have a complete and innovative product line," stated Mark Brasier, Senior Vice President, Rage(R) Action Sports. "The combination of our brand strategy under the Rage(R), Oxygen(R), Dukes(R) and Skate Attack(R) brands, combined with the breadth of product assortment, bodes well for our expectation of instant impact in this category," said Michael Dandenault, Director of Sales, Rage(R) Action Sports.
"Rage(R) Action Sports products represent a key platform for growth in the future for Huffy, and the addition of SnowJack(TM) to that category will help insure that growth," said Don R. Graber, Chairman, President and CEO of Huffy Corporation.
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Mark Harris contributes and publishes news editorial to http://www.the-scooters-report.com.
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